Showing posts from August, 2011

Flash-Sale Sites: Get It While It’s Hot

Flash-sale sites – the online businesses which specialize in selling brands' excess inventory at deep discounts for a limited time – are the next trend in social media. The popularity of these sites that feature products for typically only 36 – 48 hours is growing quickly. Consumers are learning that they rarely need to pay full price for brand name items and are not likely to turn back. Unlike regular e-commerce sites, flash-sale sites engage customers by guaranteeing a totally new shopping experience each time you visit the site.

Exclusive Experience
The flash-sale experience feels exclusive from the moment you register to become a member, regardless of the fact that it is free. Gilt Groupe Chairman Susan Lyne describes her company’s goal as recreating the excitement of a sample sale online. And a clock ticking down the minutes until the sale ends; sure makes it feel like you must act fast or miss an exclusive buying opportunity. Bargain hunters with a taste for luxury have incr…

4 Technical Terms You Need to Know Before Interviewing a Digital Agency

By Roeland de Jong, Fashion's Collective

Even though marketing departments, who are oftentimes responsible for digital initiatives, primarily approach online marketing from a creative and/or business perspective, we cannot ignore the fact that the tools we use to create successful engaging experiences on the web remain inherently technological.

This fact forces us to constantly bear in mind technological boundaries when shaping new campaigns in the online landscape, therefore binding us to the task of continuously staying up-to-date to keep ourselves on the edge of what’s new and to maintain the pattern of delivering value-adding concepts to our brands.

It seems as if technological innovations are introduced with exponentially increasing speed. Obviously, we hear about them every now and then, but do we really get a chance, in the rush of day-to-day jobs, to understand the implications of an ever-evolving web and its new tools? Do we have time to understand these tools and pass co…

7 LinkedIn Tips to Get You Noticed

LinkedIn is much more than just a place to post your résumé online. For LinkedIn’s 120 million members, the true benefits lie in the opportunity it provides for professional social interaction. One of the best perks of joining the LinkedIn community is the potential access to executives from all of the Fortune 500 companies. The business relationships you nurture on LinkedIn can result in new business, a new job, and equally as important, industry insight.

I’ll be honest. In the past, I didn’t fully appreciate what LinkedIn had to offer, but I am newly awakened to the wonders of its professional network. Participating in LinkedIn’s professional scene – a good complement to laid-back Facebook – has made my social media networking activities more well-rounded.

Considering that professionals are joining LinkedIn at a rate faster than two new members per second, the opportunities for networking are endless. Clearly, harnessing the power of LinkedIn is invaluable to your career. By dedicati…

Hispanics in Social Media: Millions of Marketing Opportunities

I did a double take last week when I saw the Pew Research Center’s recent report that Hispanics were the highest early adopters of tablet computers. Could this be right? Yes, indeed it is, and there is a huge opportunity for savvy marketers to engage the $1 trillion US Hispanic market with social media, consumer tech and beyond.

US Hispanics topped 50 million for the first time in the recently released 2010 US Census and now represent one in every six US residents. What’s more, Hispanics account for more than half of the increase in the total US population in the last ten years. The overwhelmingly young, bilingual and bi-cultural Hispanic population is concentrated mostly within the influential 18 to 49 age demographic. Do I have your attention yet?

Hispanics Online Today
Increasingly tech- and social media-savvy, Hispanics are ready to engage with your brand online. To put this in perspective, there are currently 32 million Hispanics online, up 13% in the last year and representing mo…

An Exclusive Look at Bloomberg: What Reporters Want

Have you ever been curious about what happens behind the scenes of up-to-the-minute news agencies? Well I have. So the communications professional in me jumped at the opportunity to hear a few words from Bloomberg LP’s news professionals at “An Exclusive Look at Bloomberg”, a recent event hosted by The New York Chapter of the Public Relations Society of America (PRSA-NY). (And to be honest, the kid in me reveled at the chance to tour the agency’s television studios and news room located in the Bloomberg Tower in Midtown New York City.)

As part of PRSA-NY’s “Inside the Media” series, this event offered members from the Investor Relations, Public Relations and Corporate Communications fields a valuable opportunity to learn how the $6.9 billion global financial news and data company gets its news. After all, in order to build a mutually beneficial relationship with reporters and media staff it is important to learn what makes them tick. Well, at Bloomberg, founded by popular New York Ci…