Showing posts from June, 2013

Thinking Through News Website Paywalls

In the world of citizen journalists, the outstanding Pulitzer Prize-winning journalism of The New York Times (The Times) and its caliber of publications should put up a strong fight to keep their readers. The Harvard Business Review’s “The New York Times Paywall” case study examines the challenge this newspaper faces in generating consistent revenue in the digital age. The Times attempts to secure its readership by introducing a paywall, a system for restricting access to articles online in order to charge a subscription. With a diverse well-educated audience to reach, The Times has done well in designing a paywall that combines both a metered system with free access to a specific number of articles and a device specific offer. Without having a crystal ball it is hard to say whether this is the best digital strategy, but it is certainly better than the editors throwing their hands up in the air and providing free access to all of its articles.

Being accessible online through tablets …

How Fascinating is the 'Fascination Advantage Test' . . . Really?

 Well-recognized personality tests, such as the Myers-Briggs Type Indicator assessment, have been highly valuable in identifying what drives my engagement at work and what occupation would be the best fit for me. Surprisingly, the Fascination Advantage Test that I took this weekend with such anticipation left me wanting more. The pitch for this particular personality test is that it measures “how the world sees you” as opposed to “how you see the world”.

I’ll give the creators of the test credit in two areas. First, it was impressive that in a 10-minute, 28-question assessment the Fascination Advantage test could accurately identify my personality type. For me this means that the researchers have spent the necessary time and effort required to perfect the questionnaire. Also, cleverly the fact that each question had to be answered on a 4 level scale means you can’t give a neutral answer. The scale forces you to identify whether the trait described is like you or alternatively not l…

Best Kept Secrets to ‘Fabulous for Less’ at TJ Maxx & Marshalls

Anyone who knows me well can tell you that I refuse to pay full price for fabulous. That’s why the Marshalls / TJ Maxx brands have played such a central role in my shopping narrative for the last two decades. For some shoppers it’s all about being seen carrying a high-end store’s shopping bag with recently-purchased goods wrapped in tissue paper. I am proud to say all of that does nothing for me. My approach to shopping is much more practical. With limited time for shopping, I am always confident Marshalls and TJ Maxx will have the clothes and “home goods” I need. I set out on my Marshalls / TJ Maxx shopping excursions once or twice a season with a list, a bottle of water and a pair of comfortable shoes. The mission is always to come home at the end of the day with a bag full of fabulous designer brands at a fraction of their original cost.

The Marshalls and TJ Maxx brands resonate with the smart, modern shopper who is looking to maximize both their dollars and quality. These brands h…