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Showing posts from July, 2013

Newsjacking @Oreo Cookie Style

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Like many of you, I have found "newsjacking", the real-time marketing technique of recent times, highly entertaining.  In our modern world of reality TV it is fitting that companies, brands and personalities intentionally insert themselves into new stories. To paraphrase David Meerman Scott, “newsjacking” as defined in his book, “Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage”, is publishing your personal angle, ideas, or perspective into a breaking news story or event to earn media coverage for your company, brand, products or services.
This technique is even more popular now than ever, because social media tools like Twitter and Facebook make it so easy. That being said a company or brand still has some work to do to get newsjacking right. First of all, for successful newsjacking an innate sense for news and the ability to predict public reaction in a split second is a must. Secondly, a brand must be given the freedom t…

Harnessing Big Data for Business Success

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Trying to comprehend Big Data’s ever-growing, sophisticated and varied information is like playing one of those mind games where you try to imagine increasingly larger numbers in your head until you either get a headache or give up. You remember those games don’t you? For instance, try imagining the number of people sitting in a baseball stadium. Now imagine double the number of people in a stadium. It is dizzying. Isn’t it? In his article “Why Big Data is the Sexiest New Marketing Tool”, Josh Dreller quotes Eric Schmidt, Google's executive chairman, as estimating that: "Humans now create in two days the same amount of data that it took from the dawn of civilization until 2003 to create". This notion is so significant that Dreller even repeats it twice. As I see it, today we have the same two options with Big Data, the concept behind one of 2012’s biggest buzzwords – get a headache or give up.

By choosing to engage in the exploration of Big Data today many companies wil…

The Importance of the First Glance: A Website Design Review

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The same is true for websites as for meeting new people – the first impression is a lasting impression. Whether or not brands want to face it, potential customers are more likely to visit their website before their brick-and-mortar locations. We’ve all been in this situation -- someone mentions the name of a business that is new to you and the first thing you do is Google it. After all, you need to judge whether it is worth making the trip in person, and besides these days how would you know the business’s address unless you looked it up on its website. Do brands realize this? You would think the obvious answer is yes. Yet, after spending a few minutes shopping online it is clear that many websites have room for improvement. To be fair though, most small to medium-sized businesses have little digital marketing experience and rely solely on the recommendations of website design professionals. Keeping that in mind, I am going to analyze the website of RK Bridal, the award-winning bridal…